General information:

  • Site type: Direct publication guided navigation system

  • Users per month worldwide/in France: over 600 million/16 million

  • Domaine authority score: 100/100

Apple Maps v. Google Maps

The 16 million iPhone users in France currently use Apple Maps three times more than they do Google Maps! Thanks to its marketing efforts and commercial impetus, Apple has made its Apple Maps GPS the 3rd most widely used iPhone app after SMS and email!

Until September 2012, Apple Maps was based on Google Maps data. Since then, Apple's mapping system has used data from various suppliers, primarily TomTom but also Partoo, out of a desire to cut ties with Google

Why is it useful to be on Apple Maps?

Apple Maps allows users to find your establishment using the ‘pins’ you can see on the iPhone on the far left, above. Customers can also save their favourite establishments to their address book and share them via SMS, e-mail, Twitter and Facebook.

The Apple Maps search engine works for both addresses and points of sale, for which information such as contact details, opening hours, reviews and photos are displayed.

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